Rides That Work for Everyone
What if you could have all the benefits of a car—without owning one?
In 2007, five volunteers in Winnipeg started imagining a different way to get around. In 2011, Peg City Car Co-op launched with just three cars and forty members. Today, they’ve grown to more than 160 vehicles and nearly 4,000 members—offering round-trip and free-floating carsharing across the city.
Built by its members, Peg City makes transportation more affordable, flexible, and sustainable.
“Carsharing means sharing the load of vehicle ownership together. When we do that, everybody wins—and the whole city becomes a better place to live.”
Peg City exists because its members wanted more than the cost, hassle, and environmental impact of individual car ownership. By working together, they’ve created a service that saves members money, reduces CO₂ emissions, and cuts down on traffic and parking congestion—while giving Winnipeggers more choice in how they get around.
Why Co-op?
In most businesses, decisions come from the top—owners, shareholders, or executives. In a co-op, the people who use and run the service shape it directly. Everyone has an equal say, no matter their role or financial investment.
That shift makes a big difference. At Peg City, members decide how the service grows and ensure it stays focused on community benefit—not maximizing profit for outsiders. Profits are reinvested to keep the co-op strong, affordable, and aligned with its mission.
When ownership is shared, so is responsibility. That creates accountability, resilience, and businesses that are built to serve people first.
Partner Spotlight: Manitoba Co-operative Association
This story is part of the Business NOT as Usual campaign and is shared in collaboration with the Manitoba Co-operative Association, whose support helps bring co-op stories to a national audience.
Make it stand out. Whatever it is, the way you tell your story online can make all the difference.
Want to explore more co-op solutions? Visit our
Co-op Resources page for tools, guides, and ways to get involved.