About Us
Why “Business NOT as Usual”?
Gen Z and Millennials are facing challenges that feel bigger than any one person can solve: housing that’s out of reach, jobs that don’t provide security, and systems that extract more than they give back. Yet most don’t realize that co-operatives could be part of the solution.
That’s why we launched Business NOT as Usual—a national campaign to introduce the co-op model as an alternative way of doing business—one built on shared ownership and collective impact. values-driven approach to business and community building. We’re here to meet young people where they already are—online, in classrooms, and at community events—and show how co-ops can create affordable, sustainable, and values-aligned solutions.
the catalyst
The Business NOT as Usual: Own Your Future event was just the beginning. It was our catalyst - a national, cross-campus conversation to launch the campaign and bring people together. But the real work continues now, as we continue to share stories, resources, and inspiration year-round.
built together, not handed down
This campaign is built for the next generation of change-makers:
Students, creators, entrepreneurs, and emerging leaders
People who are values-led and community-minded
Young people who are tired of broken systems and are looking for real, practical alternatives
Those curious about collaboration, but skeptical until they see proof
This is for you, a curious, creative young person who feels overwhelmed by the housing market, job insecurity, and lack of power in decision-making, but who believes another way is possible.
one campaign. nationally united
